Proving the Business Case for the Internet of Things

Garmin and Blue365 collaborate on wearable health devices

Steve Rogerson
June 6, 2019



Garmin and Blue365, a health and wellness programme for Blue Cross Blue Shield (BCBS) members, are collaborating to encourages improved health and wellbeing through access to the health metrics of wearable devices.
 
Garmin produces a range of wearables with long battery life and a wide array of metrics. The wearable devices provide an objective way to measure the quantity and quality of various activities, delivering metrics such as intensity minutes, stress, sleep and pulse ox that help users better understand their overall health.
 
“Garmin Health is excited to collaborate with the Blue Cross Blue Shield Association on an innovative programme like Blue365,” said Sean McNamara, Garmin health manager. “Garmin wearable devices encourage both physical and emotional health. Combined with the personalised digital health tools available in Blue365, members will have access to the information they need to help them live healthier lives.”
 
The expanding Garmin fitness segment develops technologies to enhance and promote healthy and active lifestyles. Garmin Health provides enterprise products that leverage wearables and the sensor data they produce for applications in the corporate wellness, population health and patient monitoring markets.
 
“Our goal is to encourage Americans to take a proactive role in maintaining and improving their health, and that can start with fitness,” said Mark Talluto, vice president at the BCBS Association. “By adding Garmin’s wearables to Blue365’s health and wellness offerings, we can provide Blue Cross and Blue Shield members another way to help achieve their goals through a deeper understanding of their health and fitness information.”
 
Blue365 is available to members of the 24 participating BCBS companies, as well as the Blue Cross and Blue Shield government-wide service benefit plan, known as the Federal Employee Programme (FEP). Blue365 features weekly deals and long-running special offers from retailers and vendors. In addition to the special offer on Garmin devices, Blue365 offers deals on fitness trackers and gear, gym memberships, healthy eating options, stress management services, hearing aids, vision and dental products, and more.
 
Garmin is incorporated in Switzerland, and its principal subsidiaries are in the USA, Taiwan and the UK.