Proving the Business Case for the Internet of Things

Consumers want more from sleep monitors

Steve Rogerson
October 24, 2017
 
Consumers are tired of sleep monitoring wearbles that just collect data but give them no help in how to improve their lifestyles, according to a survey by Frost & Sullivan.
 
The current sleep tech market is flooded with devices, sensors, wearables and mobile applications that collect sleep data along with other physiological and lifestyle parameters. However, from a consumer standpoint, data collection is irrelevant if there is no action or direction that positively impacts sleep quality.
 
Consumers today want the "so what" of their sleep and lifestyle data so they can make better choices and take control of their health. They would also like sleep products to respond intuitively and actively in real time to physiological and environmental parameters, and create a better sleep atmosphere by adjusting air quality, room sounds and mattress firmness, among other comforts.
 
The report profiles vendors across diverse domains within sleep technology to highlight the most recent and successful and high-potential companies. Global trends, customer needs, growth opportunities, vendor ecosystems, strategies and key success factors are also discussed. Vendor profiles include Beddit, Oura Health, Holi, Rem-Fit (Protect-A-Bed), Resmed, Sleep Score Labs, Responsive Surface Technology, Select Comfort, Somnoware and Nokia (Withings).
 
"Wearable, easy-to-use and affordable health and wellness devices increase the patient's knowledge level and enhance the conversations with their physicians, thereby improving consumer engagement in their health," said digital health analyst Natasha Gulati. “With increasing awareness of the importance of sleep in achieving better health, patients want to be in control of their sleep quality and related activities. In the future, artificial intelligence (AI) systems will be the new partner for consumers. Amazon Alexa's features can become an extended part of the patient care teams, both as an interface and as a proactive partner focused on health, wellness, home, diet, lifestyle and sleep."
 
A mobile application experience with sleep technology can bring a range of different approaches and data experiences, based entirely on a user's preference in how they choose to interact with their data and insights. The main target for developers and manufacturers is to broaden their ability to work together as much as possible. Users actively leverage different applications for alternative purposes within their own platform experience, requiring retention of flexible options.
 
Further strategic imperatives for success and growth in the dynamic digital health sleep technology market include:

  • Providing open platform flexibility, with smartphone or connected home-based platform integration to accommodate technology such as AI;
  • Improving sleep as a top priority to answer the "so what" of data collection and what it specifically means to digital healthcare consumers;
  • Integrating sleep device data with provider health IT systems, such as electronic health records (EHR), to help support patient and population health interests as well as new technologies such as voice and AI to make products more intuitive and engaging;
  • Leveraging crowdfunding through platforms such as Kickstarter and Indie GoGo to improve top- and bottom-line growth and sales volumes;
  • Expanding platforms and integrating various health and home devices so that meaningful data analytics and actions can be provided to consumers to enhance their sleep; and
  • Improving accuracy and trail work by leveraging consumer-focused sleep devices and data to encourage uptake.
"The next step to answering the 'so what' for consumers will be to integrate EHR data, such that sleep data can be used more comprehensively for health management," noted Gulati. "What consumers really need are personalised feedback loops that empower them to make day-to-day and long-term decisions with the visibility of their impact on sleep and general health."