Proving the Business Case for the Internet of Things

Fitbit and Google collaborate on healthcare

Steve Rogerson
May 2, 2018

Fitbit intends to use Google’s recently launched Cloud Healthcare API to help the company integrate further into the healthcare system, such as by connecting user data with electronic medical records (EMRs).
Combining Fitbit data with EMRs can provide patients and clinicians with a more comprehensive view of the patient profile, leading to more personalised care.
The companies will also look to help better manage chronic conditions such as diabetes and hypertension by using services such as Fitbit’s recently acquired Twine Health. Using the Cloud Healthcare API, Twine can make it easier for clinicians and patients to collaborate on care, helping lead to better health outcomes and positive returns for employers, health plans and hospitals.
“Over the past decade, we have built an incredible foundation as the leading wearables brand, helping millions of people around the world make lasting behaviour changes that improve their health and wellness through fun and engaging experiences,” said James Park, co-founder and CEO of Fitbit. “Working with Google gives us an opportunity to transform how we scale our business, allowing us to reach more people around the world faster, while also enhancing the experience we offer to our users and the healthcare system. This collaboration will accelerate the pace of innovation to define the next generation of healthcare and wearables.”
To accelerate these efforts, Fitbit will move to the Google Cloud platform to advance its products and services. Google Cloud provides Fitbit with cloud services and engineering support, allowing Fitbit to scale faster. Google Cloud is also committed to meeting the requirements for security and privacy in the healthcare industry, with the majority of Google Cloud products supporting HIPAA compliance, including Cloud IoT Core.
The move will let Fitbit leverage Google Cloud’s infrastructure and security capabilities to accelerate the Fitbit health business and expand deeper into population health analysis, while maintaining Fitbit’s commitment to protecting consumer data. Google’s AI, machine learning capabilities and predictive analytic algorithms will further Fitbit’s efforts to bring more meaningful data and insights to consumers to help them achieve positive health outcomes.
“At Google, our vision is to transform the way health information is organised and made useful,” said Gregory Moore, vice president for healthcare at Google Cloud. “By enabling Fitbit to connect and manage key health and fitness data using our Google Cloud Healthcare API, we are getting one step closer to this goal. Together, we have the opportunity to deliver up-to-date information to providers, enhancing their ability to follow and manage the health of their patients and guide their treatment.”
Finally, Fitbit and Google are collaborating to bring together the strengths of both companies to innovate and transform the future of wearables. Working together provides an opportunity to leverage Fitbit’s wearables brand, community, data and popular devices alongside Google’s expertise in building platforms, software and services.