Proving the Business Case for the Internet of Things

Feelmore Labs unveils wearable to reduce stress

Steve Rogerson
August 11, 2020

New York wellness technology and neuroscience start-up Feelmore Labs has unveiled its inaugural product – Cove, a wearable consumer device that can reduce stress and improve sleep.
Using patented neuroscience technology, the device silently applies gentle vibrations behind the ears that initiate a natural biological pathway between the skin and the brain. By harnessing this connection, Cove can activate the part of the brain that regulates anxiety, leading to a profound and durable sense of calm. 
With Cove, Feelmore Labs says it is filling a void within the wearable category, delivering a product that actively improves wellbeing and has proven results.
Scientific studies show that consistent daily use of the device in 20-minute increments results in reduced stress and enhanced sleep, ultimately improving resilience to stress. Cove may be worn at any time to reduce stress – during the course of the day while doing other things such as working, or at night before bed to help the user fall asleep faster and sleep longer.
"Particularly during these challenging times, many of us are facing stress, uncertainty, fear and doubt," said Francois Kress, CEO of Feelmore Labs. “The traditional ways to overcome and manage these feelings have yet to naturally activate resilience, which is where Feelmore Labs and Cove comes in. Cove was created as a simple tool to effortlessly build resilience to stress, better equipping you to deal with it as it arises, while also improving sleep. As Cove doesn't require dedicated time or effort, our goal is for users to seamlessly incorporate it into their daily routines, using it as a resource to find a healthy balance between stress and relaxation. Cove helps you put on peace of mind."
Over a four-year span, clinical studies found that more than 90% of participants who used Cove for 30 days experienced a stress reduction of 41% and a sleep quality improvement of nearly 50%. These results show Cove's promise versus meditation, which, according to a 2014 Johns Hopkins Medicine study, only improved anxiety symptoms by five to ten per cent.
The Cove device comes with a companion app available on iPhone and Android that can be used to view session history, check statistics and streaks, and keep a progress journal. Soon, heart rate and motion data collected during each session will be used to report stress measurements of the user. With the comfort of the user in mind, the app does not need to be used during Cove sessions; however it is recommended to check it between sessions for a more complete experience, and to support consistent daily use of the device.
Feelmore Labs is backed by venture capital firms True Ventures, Arch Venture Partners and M13, and is led by a team of scientists, medical professionals and business and technology executives. Its scientific advisory board is made up of experts in neuromodulation, mood disorders and sleep science from institutions including Brown University and Harvard Medical School.
Cove will be available to consumers starting autumn 2020, and can be purchased online.
Feelmore Labs is a VC-backed health and wellness technology company headquartered in New York, pioneering wearable devices that improve lives by effortlessly training and tuning the nervous system to help people feel and perform better every day.