Proving the Business Case for the Internet of Things

Evergreen, BlueX launch Ocean Logistics platform

William Payne
November 14, 2019

US-Taiwanese digital freight platform provider BlueX Trade and Taiwanese shipping firm Evergreen Marine are collaborating to develop digitalised integrated logistics. The partnership accelerates Evergreen's digital push into providing integrated logistics, while for BlueX Trade, the partnership fuels the scaling of their CarrierX Initiative with an exclusive partnership with one of the largest ocean carriers. Evergreen and BlueX will together provide customers with digital bookings and seamless access to trade-services.

The new platform allows customers to easily search online for thousands of routes and book within minutes directly with Evergreen. 

In addition to providing a white-label digital booking platform, BlueX is also building a trade-matching network that integrates the logistics ecosystem required to move a shipment from door to door. 

In the future, Evergreen will build on the ecosystem to offer services such as freight financing, trucking, and insurance.

"Evergreen Marine decided to partner with BlueX and will launch with the platform because the solution has the potential to be the most effective monetisation channel for all of our space, globally," says Eric Wang, EVP of Marketing at Evergreen Marine Corporation.

In conjunction with the launch, BlueX is announcing its CarrierX Initiative. As part of the initiative, BlueX has created a white-label solution for carriers to enable smart booking, combined with a trade-services network. The CarrierX Initiative strives to provide an integrated container logistics solution, to bring enterprise shippers a seamless experience across the supply chain. In an effort to create a digital ecosystem in the ocean logistics economy, carriers will get the most effective monetisation channel for their container distribution, including rate and inventory management, carrier EDI/API, and AI/Machine learning.

"We believe carriers open to connecting the industry through technology have the potential to unlock huge value from their existing network. By joining the CarrierX Initiative, carriers get the latest technology solution along with the ability to monetise their container volume with new revenue sources," says Sean O'Malley, CEO of BlueX Trade.