Proving the Business Case for the Internet of Things

Essence uses IoT to make faces more beautiful

Steve Rogerson
June 10, 2020



IoT technology is being used by the beauty industry in a skin rejuvenation product developed by ESI Novel, part of Israel-based Essence Group.
 
Called JÓLI360, it uses a skin analyser and can accurately measure three skin parameters – hydration, elasticity and sebum. Leveraging IoT technology, these data are then transferred onto the JÓLI360 touch screen tablet, allowing cosmeticians to provide personalised treatments based on the skin's condition and client's needs.
 
Cosmeticians can offer their clients a new level of precision and customisability for aesthetics treatment. The treatment applicator delivers three methods – low-level laser therapy (LLLT), bi-polar radio frequency (RF) and electroporation (ELP) – with various single use serum cartridges.
 
The global facial rejuvenation market is predicted to be over $19bn revenue in 2020, and is expected to reach almost $26bn by the end of 2026. This growth is being driven by technological breakthroughs such as JÓLI360 that offer user-friendly technology that can replace large, costly alternatives. By integrating these devices across the IoT network, cosmeticians now have access to the latest medical aesthetic skin care products.
 
JÓLI360 has completed a preliminary clinical evaluation by Stefano Verardi, specialist in plastic, reconstructive and aesthetic surgery at the University of Rome Tor Vergata. The evaluation showed a reduction in the number and severity of wrinkles, a persistent improvement in elastosis, and a reduction in brown and UV spots, porphyrin effect and in the amelioration of texture, with no observed side effects.
 
"Essence Group is driven by its constant desire to innovate, expand the company's horizons and reach new markets,” said Haim Amir, CEO and founder of Essence Group. “The launch of JÓLI360 reflects this commitment to revolutionary technology across the IoT sector. This disruptive technology offers cosmeticians, spa owners and clinics with an end-to-end solution that promises to be a game-changer in the aesthetic industry."
 
ESI Novel, part of the Essence Group, has leveraged 25 years of expertise in IoT and big data to develop JÓLI360.
 
"We are delighted to bring to market our innovative aesthetic product, JÓLI360,” said Barak Katz, general manager at ESI Novel. “Our product offers cosmeticians a gateway to a new world of cosmetic treatments. This compact and portable system boosts any clinic's capabilities, and positions cosmeticians at the forefront of the professional world of beauty."