Proving the Business Case for the Internet of Things

Smart speakers will argue with us, predicts Ericsson report

Steve Rogerson
December 12, 2018

Smart speakers that take part in family arguments and virtual assistant that understand moods are two of the trends that Ericsson is predicting in its 2019 Consumer Lab trend report.
It also found that AR and VR users want hands-on virtual guidance for tasks such as cooking or making repairs.
The10 Hot Consumer Trends 2019 report represents predictions of early technology adopters. The latest edition of the annual report evaluates consumer thoughts and predictions on near-future technology including AI, VR, 5G and automation. The report reveals that autonomous and mood-predictive technology could soon play a bigger role in people’s everyday lives.
“Imagine a smartphone that not only knows what you do but also knows who you are,” said Michael Björn, head of research agenda at Ericsson and main author of the report. “Today, artificial intelligence can understand your personality just by looking into your eyes. It’s clear that technology adopters see a future where our devices know us better than we know them.”
The ten hot consumer trends for 2019 and beyond are:

  1. Awareables: More than 60 per cent of virtual assistant users think devices that understand our moods will be mainstream in three years.
  2. Smart quarrels: Over 65 per cent of virtual assistant users think smart speakers will argue like family members in three years.
  3. Spying apps: Over 45 per cent of consumers think apps collect data about them even when they don’t use the app.
  4. Enforced agreement: Always having to accept data collection cookies annoys 51 per cent of consumers.
  5. Internet of skills: More than half of AR or VR users want apps, glasses and gloves that give virtual guidance for practical, everyday tasks such as cooking or carrying out repairs.
  6. Zero-touch consumption: Around half of virtual assistant users want automated bills and subscriptions, as well as self-restocking household supplies.
  7. Mental obesity: 31 per cent of consumers soon expect to go to mind gyms to practice thinking, as everyday decision-making becomes increasingly automated.
  8. Eco me: 39 per cent of consumers want an eco-watch that measures their carbon footprint.
  9. My digital twin: 48 per cent of AR or VR users want online avatars that mimic them exactly, so they can be in two places at once.
  10. 5G automates society: Around a fifth of smartphone users believe 5G will better connect IoT devices, such as household appliances and utility meters.
On whether we should see this near-future technology as a threat or an opportunity, Pernilla Jonsson, head of consumer and industry labs at Ericsson, said: “We have already entered the age when humans and intelligent machines are interacting and working together. So far, we’ve only taken small steps into the future. Most of the zero-touch future is yet to be developed, and how we create that future is still in our hands.”
The insights in the report are based on Ericsson Consumer Lab’s global research activities over more than 23 years, and primarily draw on data from an online survey conducted during October 2018 of advanced internet users in ten influential cities across the world.