Proving the Business Case for the Internet of Things

DSV tests Brieftrace IoT blockchain tracking technology

Steve Rogerson
March 14, 2018

Danish transport and logistics company DSV has begun a blockchain IoT shipment tracking pilot using technology from Israeli company Brieftrace.
The Geo blockchain tracking and sensing device is for monitoring pharmaceutical shipments. It logs environmental variables such as temperature, humidity and light exposure as well as outdoor and indoor location. It then encapsulates the data into blockchain transactions, which are signed on the IoT device and sent via a mobile network to activate smart contracts on the designated blockchain network – Traceum.
"We are eager to mutually explore Brieftrace's technology,” said Shimon Shahar, head of pharmaceutical vertical within DSV Israel. “We believe it will allow us to provide a better service for our customers, through a superior real-time tracking capability, transparency and trustworthiness created by blockchain environment. We believe that a connected supply chain will serve both our customers and our vendors. In the near future, blockchain technology will overcome the fragmentation and the information discrepancies, which are prevalent in today's supply chain structures."
The DSV pilot will use the Geo device to test smart contracts. Using Geo's environmental parameter sensing and Traceum's Ethereum protocol based smart contracts, DSV is simulating a quality performance-based agreement with a pharmaceutical manufacturer. The smart contract defines shipment terms such as temperature range and arrival time. When activated by the IoT device, the smart contract may activate a business transaction based on the shipment outcome and overall performance.
"It is truly exciting to witness the blockchain and the physical world being connected through our blockchain IoT technology,” said Eyal Kamir, CEO of Brieftrace. “I believe that fully automated smart contracts are going to change how business is conducted in the future. We will continue to invest, test and ship blockchain hardware as well as the network features to enable this bright future."
Brieftrace focuses on connecting the broken links within the supply chain using blockchain and IoT technology. The company's technology can turn IoT devices into blockchain sign and send devices. The technology, dovetailed with Traceum, a business focused blockchain network, creates a trusted, smarter, and cost effective environment and eco-system to work in while conducting business among multiple parties.
DSV holds offices in more than 80 countries and employs more than 40,000 people, while collaborating with partners and agents worldwide.