Proving the Business Case for the Internet of Things

Drone delivers frozen yogurt to college students

William Payne
October 12, 2016
 



A self-service snack franchise, Orange Leaf, has launched a drone service delivering its frozen yogurt snacks. The deliveries to undergraduate students at Hope College, in Holland, Michigan are being claimed as the first deliveries of frozen yogurt by drone.

"Millennials are an important target audience for Orange Leaf and because we know they are interested in emerging technologies that also offer convenience, we selected a college campus for our first-ever drone delivery test," said Geoff Goodman, Orange Leaf president. "The test exceeded expectations and we look forward to further exploring drone deliveries and other unexpected ways to get our froyo into the hands of fans across the country."

The pilot delivery programme, titled Project Flying Orange Unicorn, is an experiment with commercial airborne frozen yogurt deliveries working within the U.S. Federal Aviation Authority guidelines.

Based on positive feedback from Hope College students, Orange Leaf Holland will begin offering drone frozen yogurt delivery, by appointment only.

The drones will be guided by human pilots and will make deliveries coordinated by Holland's Orange Leaf store, located six blocks from campus.

Project Flying Orange Unicorn was led by Jeremy Latchaw, franchise owner of the Holland and Grandville Orange Leaf locations and president of Mishigami Group, a drone dealership that is currently working with some of Michigan's largest fire and police departments to develop their unmanned aerial vehicle programs.

Video recorded of the drone delivery highlights the modified to-go delivery box and frozen packing materials that Orange Leaf Holland developed specifically for this test.