Proving the Business Case for the Internet of Things

Toothbrush tells users when to go to the dentist

Steve Rogerson
May 2, 2018

A toothbrush that can inspect users’ mouths as they brush and prompt them to go the dentist if it spots a problem has been invented by London dentist Sunny Sihra. His company Dentii is set to launch its first range of smart-brushes later this year.
Dentii is an integrated dental healthcare range comprising electronic toothbrushes with single use, interchangeable brush heads to eliminate all bacteria after each use. The toothbrushes are available for pre-order from its web site.
At the core of the range is a smartphone app that connects to the electric toothbrush and maps the geometry of a patient’s mouth, noting the brushing paths and pressure. Via the app, the data are sent for analysis to the user’s dental professional who will, if necessary, inform the patient on how to improve their dental routine.
The toothbrush can also prompt an individual to go to the dentist at early signs of problems. It can also be used as an oral cancer screening tool. With patented technology, Sihra is also keen to develop this into the world’s first oral cancer screening tool.
The electric toothbrushes are manufactured in anodised aluminium, plus silver, gold or rose gold version. The bases are designed with a bespoke range of wood finishes.
As back-up for those who travel a great deal, manual toothbrushes and travel cases are available in a range of wood finishes.
According to the University of Manchester in the UK, the average toothbrush can contain ten million bacteria or more, including e.coli and ataphylococcus aureus. As an answer to this, Dentii is introducing the single use, disposable brush head that is fully biodegradable and can be disposed of alongside discarded food or composted.
The brush head represents a new approach to hygiene issues found in multiple use brush heads, namely the daily increased contamination by bacteria, fungus and chemicals typically found in bathrooms. The whole system is subscription-based so people never run out of a fresh supply of brush heads, toothpaste and mouthwash.
“As a dentist, it concerns me that while the rest of the world has moved on with technology, transforming almost every area of health and fitness, the oral healthcare market has hardly changed,” said Sihra. “Even my own patients are using products designed decades ago.”
This is why he teamed up with designer David Fowler from city of London-based Indev to create Dentii.
“By bringing together innovative technology, revolutionary design, fine materials and functionality, we’re providing patients with a truly innovative, unique and exclusive cleaning experience,” said Shira. “It’s not just aesthetically pleasing but represents a world first in this business sector. This innovation represents a new era of oral care products that will make a significant contribution to the global oral care market that is set to grow 16 per cent to $43bn in the next five years.”
Subscriptions for the Dentii brush are sub-divided into three categories – Complimentary, Professional and Premium. With the purchase of the Dentii brush, the Complimentary package consumer will receive full access to the Dentii app, which features feedback on the users’ brushing technique, timings for each brush and statistics on the overall oral health of the user.
By purchasing the Professional subscription, the user will be sent bio-degradable brush heads, toothpaste and mouthwash weekly. Subscribing to the Premium service will provide the user with all products featured in the Professional subscription, with additional accessories including inter-dental brushes, a flossing handle and bio-degradable floss heads.