Proving the Business Case for the Internet of Things

Black & Decker joint venture prepares for real-time RFID launch

Steve Rogerson
July 28, 2015
Georgia, USA, company View Technologies, a joint venture between Stanley Black & Decker and RF Controls, has announced the team launching its real-time, location-based RFID services to the retail, logistics and manufacturing sectors.
View Technologies’ system continuously locates, engages and counts Rain RFID (passive UHF) tagged items and transforms the physical world into real-time data visibility. Its patented smart antennas are mounted overhead for hands-free operation with a claimed range ten times further than any other commercial system.
The platform has three tiers of service to enable location, tracking and actionable events for business processes to enhance growth, efficiency and loss prevention.
“We have assembled a customer-centric culture and tech-savvy team to bring our advanced real-time location RFID technology to market and solve companies’ inventory management and customer engagement challenges,” said president Steve Hudson. “We have commercialised a platform that is easy to scale and integrate into a company’s existing systems and processes.”
He described the company as “a special kind of start-up with the ability to leverage the manufacturing scale, operational excellence and global reputation of Stanley Black & Decker with RF Controls’ recognised leadership in the RFID industry”.
“In addition,” he said, “Stanley serves as our proving ground for real-world installations as we bring solutions to market. Stanley is a market force in the same industries we serve and provides the domain expertise and end-customer relationships to accelerate our growth.”
Appointed president in November 2014, Hudson has nearly 25 years of leadership experience and demonstrated success in start-ups and corporations involved in the IoT, software and telecommunications.
Other members of the View Technologies team include Steve Derbis, who serves as CTO with more than 30 years of experience in the software industry, primarily in technical and business leadership positions, producing software products and platforms. Derbis is responsible for leading all aspects of the company’s technical strategy and vision, including the design and development of key software systems, platforms and applications.
Serving as product manager for View Technologies, Steve Blomberg is responsible for strategic commercialisation, software development, product marketing and industry research. Previously, Blomberg served as project manager for CribMaster, part of Stanley Black & Decker, and a provider of inventory management applications.
Among other business leaders, the company team leverages the expertise and counsel of JoAnna Sohovich, global president at Stanley Black & Decker, who serves as chairperson of the View Technologies board of directors.
“View Technologies is a key part of SBD’s long-term strategic vision to transform business operations with breakthrough technologies,” said Sohovich. “These new technologies help us make more intelligent decisions across the enterprise and positions us well for providing new services and capabilities to the marketplace.”
Formed in 2014, View Technologies provides ways for retailers, manufacturers and logistics providers to manage their inventory. The InView platform uses patented technology that continuously locates, engages and counts Rain RFID tagged items.