Proving the Business Case for the Internet of Things

Poultry carrier turns to Cooltrax for cold-chain monitoring

Steve Rogerson
March 6, 2019

Sexton Farms, a temperature-controlled carrier serving the poultry industry in south-eastern USA, is using remote temperature control monitoring and reporting technology from fellow Georgia company Cooltrax for 175 refrigerated trailers or reefers.
“Cooltrax gives us real-time reefer monitoring, so we can maintain temperature consistency and strictly monitor fuel costs for savings,” said Brett Phillips, CFO at Sexton Farms. “We’re confident with these tools and others that we can cut fuel costs for our refrigerated trailers by as much as 15 per cent, assuring that savings in the first year alone will pay for the new monitoring system.”
Sexton Farms conducted a three-month pilot programme evaluating Cooltrax for reliability, customer support and training, and price against two other cold chain temperature-monitoring systems.
“Cooltrax proved to be highly reliable, to have superior customer service, and cost competitive,” said Phillips.
As a regional hauler, drivers for Sexton Farms can travel nearly 800km a day. Cooltrax’s reefer monitoring system is capable of remotely starting and stopping coolers without requiring the drivers to stop in transit. This allows drivers to optimise time on the road and remain in compliance for hours of service.
“Sexton Farms is always on the cutting edge of best practices,” said Mike Sharpe, president of Cooltrax in the Americas. “They were early adopters in telematics and electronic logs. Now they’re demonstrating the same leadership in cold-chain temperature monitoring, rewarding their customers with even greater reliability and consistency in the quality of the products delivered.”
Sexton Farms is highly integrated with customers as 60 trailers a day on average are parked on location with customers.
“The ability to monitor and control these in real time allows us to provide temperature consistency while minimising fuel costs, especially when these trailers are idle,” said Phillips.

Cooltrax has a suite of products that protect the entire food distribution supply chain while enabling warehouse and fleet managers to know in real time the exact temperatures of all their refrigerators and reefer units. The visibility provided mitigates supply chain risks, avoids business disruptions, ensures food quality, and delivers increased profitability from efficiencies and reduced fuel costs.