Proving the Business Case for the Internet of Things

Connected toothbrush maker raises $5 million in funding

Iain Morris
August 13, 2014
 
Device maker Beam Technologies says it has raised $5 million in funding from Drive Capital that it will use to accelerate the development of products such as its connected toothbrush.

The company – which describes itself as a “data-driven oral health startup” – says the funding will also go on expanding its team and on helping it to relocate.

Beam plans on moving its headquarters from Louisville, Kentucky to Columbus, Ohio, but says it will continue to maintain an office in Louisville.

The company’s technology is designed to gather data about a user’s daily hygiene through the Bluetooth-enabled “Beam Brush”.

Information is then displayed on a connected smartphone app.

The brush is fitted with sensors that can measure how often and for how long a person brushes his or her teeth.

It begins communicating with the mobile app when brushing starts.

“We’ve been working hard to transform the mundane two-minutes people spend brushing their teeth to create a highly engaging user experience – so much so that on our first run, the Beam Brush sold out,” said Alex Frommeyer, Beam’s founder and chief executive.

Drive Capital (Columbus, OH, USA) has made investments in a range of technology and healthcare players in the Midwest and says it is always on the lookout for “innovative entrepreneurs addressing big market opportunities.

“We’re excited to partner with Beam Technologies and to support their growth,” said Ned Schwartz, partner at Drive Capital. “True to form for Midwest entrepreneurs, Alex and his team have created an innovative product that is disrupting a massive market and un-tapping previously inaccessible data to provide better oral care to consumers.”
 
 
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