Proving the Business Case for the Internet of Things

Greenwave to open Danish facility to meet European IoT demand

Iain Morris
August 7, 2014
US-Danish ICT player Greenwave Systems has unveiled plans to expand its Danish presence with a European customer support center and additional R&D facilities in response to growing European demand for Internet of Things services.

The company says the pool of talent in Denmark and the country’s central location in Europe were key to its decision.

It also notes that Denmark has already taken a leading position in the smart grid and smart city areas, making it a perfect fit for Greenwave in terms of R&D, testing and sales.

“Denmark is a world leader within ICT with an amazing talent pool and a favourable business climate,” says Peter Wilmar Christensen, co-founder of Greenwave Systems (Irvine, CA, USA). “To expand our international presence, it was important for us to find a location that would do the best job of serving our clients expediently.”

Greenwave says its goal is to drive mass adoption of IoT by making the management and control of various services and functions both “intuitive and user-friendly”.

Among the company’s European activities is a high-profile trial of smart home technologies with energy provider E.ON (Dusseldorf, Germany) in the UK city of Milton Keynes.

In April, Greenwave revealed that E.ON and Milton Keynes Council had extended the so-called Thinking Energy trial by another year.

The various players now plan to test connected lighting technology, allowing trial participants to control lighting throughout their homes at the touch of a button, as well as intelligent boiler controls, which promise energy savings by setting different temperatures at different times of the day.

Greenwave says that other examples of smart home services include remote control of lighting via mobile phones and thermostats that can adjust heating based on weather forecasts.

The company says the range of smart solutions is likely to grow far more complex and increase dramatically in the years to come.
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