Proving the Business Case for the Internet of Things

Reply SpA funding to fuel Sensoria wearables innovation

Iain Morris
July 23, 2014
Systems integration player Reply SpA has signed an agreement to acquire a 20% stake in wearables developer Sensoria and says it will leverage Sensoria’s platform to develop new Internet of Things (IoT) services.

In a statement, Sensoria (Redmond, WA, USA) indicated it had signed a term sheet with Reply (Turin, Italy) for a Series A investment round.

Sensoria has developed a range of wearable technologies that allow users to track biometric data through textile sensors embedded into the fabric.

The company’s sensors have been used in t-shirts, socks and other items of clothing and are capable of relaying information about heart rate, activity, running form, wellness and fitness levels to a mobile app, providing users and medical advisors with fresh insight.

Reply plans to use Reply’s software development kit, which it describes as the first open development platform based on traditional and bio-sensing fabric sensors, to build new IoT products targeting the wearables market.

“The Internet of Things is fueling the next wave of technology innovation,” said Mario Rizzante, Reply’s Chairman. “We are extremely excited to closely partner with Sensoria [which] has built the first truly open, wearable development platform.”

“We see tremendous potential synergies between their team and our system integration groups in Europe and in the United States,” added Rizzante. “Together we can leverage the power of the Sensoria developer kit to reach out to business and technology leaders and deliver unique, meaningful and quantified experiences for our enterprise customers in an increasingly broader range of industries.”

Davide Vigano, Sensoria’s co-founder and chief executive, says that smart clothing has the potential to help professional athletes and fitness enthusiasts monitor their health and wellbeing on a real-time basis.

“Sensoria is becoming the ‘Internet of Everyone’ wearable platform provider,” he said. “Thanks to our technology, comprised of textile and traditional sensors, electronics, cloud and mobile software, each garment becomes a biometric data-gathering device.”

“This round of financing, coupled with Reply's system integration capabilities and business reach will help us to accelerate the pace of innovation, convert data into wisdom and make vision become reality for our customers and partners,” he added.

Sensoria has indicated it will use funding from Reply to drive engineering, sales and marketing efforts.
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