Proving the Business Case for the Internet of Things

Turkcell to launch connected car service in Subaru, Volvo vehicles

Iain Morris
July 16, 2014
Turkish telecoms operator Turkcell has launched a connected car platform providing a range of location-based services to drivers.
The technology will available in select Subaru (Tokyo, Japan) and Volvo (Gothenburg, Sweden) models in Turkey from the start of August, and will provide navigation and roadside assistance services to drivers besides a range of infotainment features.

Turkcell (Beyoglu, Turkey) is billing the connected car platform as Turkey’s first and says it will connect the car and its driver to the mobile internet and a variety of essential location-based services.

Drivers will be able to track traffic in real time and make changes to their routes accordingly.

They will also be able to obtain directions to various locations, such as parking lots, pharmacies and gas stations.

In addition, thanks to a partnership between Turkcell and Garanti bank, users will be able to receive financial updates and locate nearby Garanti ATMs using the connected car service.

Moreover, the service comes equipped with functionality that lets drivers “share” details of the car’s location with friends, colleagues and roadside assistance services.

“Turkcell launched the first M2M SIM card in Turkey in 2011,” said Selen Kocabas, Turkcell’s chief corporate business officer. “Today, two out of every three M2M SIM cards in Turkey are issued by Turkcell. We were the first company to open an M2M call center. We are excited to add another first to our M2M offerings with Turkcell’s connected car platform that integrates drivers into the car ecosystem.”

Explaining the decision to develop a platform for the Turkish market in the face of competition from major technology players, Yigit Kulabas, Turkcell’s chief corporate marketing officer, said there was a need for more localized M2M products in Turkey.

“With its connected car platform, Turkcell once again proves its global perspective in making technological solutions available to its customers,” he said. “This product also fills an important void in the Turkish market – not many connected car solutions serve local needs.”

Turkcell already claims to have a strong presence in the smart vehicle market, saying its tracking products are currently used in more than half a million commercial vehicles.

The operator also claims to have helped save the Turkish economy some $500,000 in 2013 through the use of route and fuel optimization technologies.

The connected car platform is the first smart vehicle service from the operator that is geared towards the consumer market.
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