Proving the Business Case for the Internet of Things

Swisscom and Hubject target Swiss electromobility market

Iain Morris
June 26, 2014
Swiss telecoms incumbent Swisscom has unveiled plans to play a more active role in the emerging market for electromobility services in partnership with IT platform provider Hubject.

The operator is working hard to promote the use of interconnectivity and electric vehicle charging stations in Switzerland, with the aim of developing new electromobility services in the country.

According to Swisscom’s (Bern, Switzerland) research, about one in two people in Switzerland owns a car and yet only 2,000 electric vehicles are currently registered.

This looks set to change, however, with car manufacturers launching new models and investing billions of dollars in developing this technology.

Swisscom says its goal is to create a range of new and innovative products and services in the next few years that focus on customer mobility needs in the future.

A first step will see Swisscom’s Managed Mobility division draw on its expertise in the fleet management and IT areas to create a provider-independent network of electric vehicle charging stations in partnership with Hubject (Berlin, Germany).

The plan is to persuade other operators and users of e-mobility infrastructure to join this “intercharge” platform, so that so that end customers have one means of accessing a variety of different charging stations throughout Switzerland.

“Having charging processes that are both simple and flexible as well as transparent billing models are factors which are vital to the success of e-mobility,” said Marco Reber, the head of Swisscom Managed Mobility. “In short, Swisscom Managed Mobility wants to improve the mobility of our customers.”

Swisscom is becoming increasingly active on the M2M front, having recently unveiled details of a tie-up with Feldschlosschen, a Swiss brewer and subsidiary of Denmark’s Carlsberg (Copenhagen), under which it is equipping beer tanks with sensors that trigger alerts when drink levels are running low.

The service means Feldschlosschen’s customers are resupplied more efficiently and has led to cost-savings and productivity gains for the brewer.
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