Proving the Business Case for the Internet of Things

Omnicomm, WTrack to launch fuel-monitoring service in Brazil

Iain Morris
June 11, 2014
Brazilian fleet managers are to be offered services allowing them to track their vehicles while more accurately monitoring fuel consumption in real time, thanks to a new partnership between sensor maker Omnicomm and telematics player WTrack.

The two companies have already been at work on integrating Omnicomm (Narva, Estonia) equipment with WTrack (Sao Paolo, Brazil) systems, they say, and hope to tap into growing demand for vehicle tracking services in the Brazilian market.

The telematics company says fleet managers in the country are increasingly on the lookout for ways of reducing expenses in a measurable way – and especially costs related to fuel usage.

WTrack conducted market research with various manufacturers to ensure Omnicomm’s sensors meet necessary quality and safety requirements, it claims.

The tie-up has helped to improve the “quality and precision of the WTrack solution”, said the company in a statement.

“Our team is strongly encouraged to offer Omnicomm fuel monitoring solutions to the Brazilian market and will spare no effort to be fruitful in this initiative,” said Odair Neves, a director with WTrack.

According to Omnicomm, the joint solution from the two companies will provide customers with more sophisticated high-tech tracking and fuel monitoring solutions than have previously ben available.

The service is intended to give users faster access to results and help them avoid processes that are “complex and time consuming”.

“Integration of our protocol with the WTrack vehicle tracking system will provide WTrack customers with effective solutions, automating business processes, granting multiple savings in time, efforts, money and reducing errors,” said Elena Salvadori, the international business development leader at Omnicomm.

Salvadori says the fact the collaborative work between the two companies has so far been carried out remotely – without any Omnicomm staff physically present in Brazil – is a testament to the effectiveness of using internet technology to integrate solutions.
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