Proving the Business Case for the Internet of Things

Mobiquity urges health professionals to promote monitoring technology

Iain Morris
April 23, 2014
Although 70% of people now use apps on a daily basis for the monitoring of calorie intake and physical activities, only 40% share data and insights with their doctors, according to a new survey from Mobiquity.

The company says the research shows there is an opportunity for healthcare professionals and organizations to improve patient health through the use of mobile technology.

Moreover, some 34% of respondents to its survey said they would increase their use of health and fitness apps if their doctors actively recommended it.

Meanwhile, 73% of people reckon usage of those apps has led to an improvement in their health and fitness levels.

More than half said they discovered they were eating more calories than they had realized after beginning to use apps, while 63% said they planned to continue with – or even increase – their mobile health tracking in the next five years.

As many as 55% also indicated they were planning to make use of wearable gadgets like pedometers, wristbands and smartwatches in coming years.

Mobiquity (Wellesley, MA, USA) says the main reason people stop using apps is simply that they forget – urging app developers to take steps that ensure health apps are less “disposable”.

“Our study shows there’s a huge opportunity for medical professionals, pharmaceutical companies and health organizations to use mobile to drive positive behavior change and, as a result, better patient outcomes,” said Scott Snyder, president and chief strategy officer at Mobiquity. “The gap will be closed by those who design mobile health solutions that are indispensable and laser-focused on users’ goals, and that carefully balance data collection with user control and privacy.”

Mobiquity’s survey drew responses from 1,000 consumers that use, or plan to use, health and fitness apps, and was carried out in March 2014.
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