Proving the Business Case for the Internet of Things

Novatel, SCG target Middle Eastern telematics and telemetry markets

Iain Morris
December 3, 2014

M2M player Novatel Wireless has struck a distribution agreement with Middle Eastern IT solutions provider Server Corner Globaltech (SCG).

The companies say the tie-up will address regional demand for specialized end-to-end M2M offerings within the telemetry and telematics verticals.

Under the deal, SCG (Dubai, United Arab Emirates) will distribute Internet of Things (IoT) technologies developed by Novatel to systems integrators, operators and enterprise customers throughout the Middle East region.

According to data published by market-research firm Analysys Mason, the M2M and IoT market in the MENA region will be worth more than $2 billion by 2016 and grow at a compound annual rate of 34% until 2018.

While the utility segment will account for 45% of all M2M SIMs in the region by that date, the telematics and fleet management vertical will generate the most mobile service revenue over the period, according to data from RNR Market Research.

SCG plans to offer a range of Novatel’s telematics and telemetry solutions throughout the United Arab Emirates, Qatar and Bahrain.

Under the alliance, its partners will have access to a wide range of customizable IoT product lines for utilities, ATMs/kiosks, digital signage, fleet, automotive, usage-based insurance and mobile workforce management.

The UAE and surrounding countries, in particular, have been at the forefront of M2M deployment across the MENA region, claims SCG.

Citing research from IDC, it also urges the region’s operators to focus on developing offerings that meet broader IT and communications services requirements for vertical markets in order to address the growth of public and private-sector spending on infrastructure improvements in high potential telemetry and telematics verticals, such as the utilities and transportation markets.

“Our partnership with Novatel Wireless [San Diego, CA, USA] aligns with the regional operators’ strategy of moving into the IT services domain and providing services beyond traditional communications,” said Davoud Bikdeli, a marketing manager from SCG. “Cross-functional support, broader product portfolios, and third-party relationships are critical to success at this stage.”

“This partnership offers our customers speed of implementation and the unique ability to build M2M grade customized solutions with a best-in-class portfolio, which enhances our capabilities exponentially,” added Bikdeli.
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