Proving the Business Case for the Internet of Things

Broadcom adds IoT channel partners

Iain Morris
November 13, 2014
Chipmaker Broadcom says it has added more than 40 channel partners to support its push into the Internet of Things (IoT) market.

The partners include module manufacturers, value-added resellers, independent design houses, original device manufacturers and an ecommerce distribution channel, said the company in a statement.

Broadcom (Irvine, CA, USA) is aiming to provide greater access to its WICED Smart and WICED Wi-Fi platforms as well as its Roboswitch, StrataConnect and NetXtreme Ethernet products.

“As the IoT market continues to evolve, we’re seeing increased demand from thousands of emerging developers wanting to get their hands on our low-cost, highly integrated development platforms, modules and resource materials,” said Vincent Brocato, Broadcom senior director, global channel.

“By making our technology easy to use and widely available through our expanded global channel, companies both large and small now have immediate access to the technology and tools required to bring their innovative ideas to life,” he added.

Broadcom says that besides expanding its portfolio of hardware and software platforms, it has been investing in an online support portal and a library of “collateral” that includes data sheets, application notes, video tutorials, programming and product selector guides.

Each of the online communities is designed to help developers share ideas and advance product development, said the chipmaker.

“The IoT offers a unique advantage that will spawn an entire new generation of innovators,” said Aapo Markkanen, a prinicipal analyst with market-research company ABI Research. “Providing developers with immediate access to standardized, ultra-low-power wireless development platforms and online support communities will be instrumental in the proliferation of the rapidly expanding IoT market.”

The initiative has won praise from some of the companies working with Broadcom in the IoT space.

“Our relationship with Broadcom provides Mouser (Mansfield, TX, USA) with a clear advantage in the rapidly evolving IoT and Ethernet markets,” said Jeff Newell, senior vice president of products for the electronics company. “Our ecommerce distribution channel will provide leading developers from around the world with simplified development platforms and modules, resulting in faster time-to-market for a broad range of IoT and Ethernet-based innovations.”
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