Proving the Business Case for the Internet of Things

Deutsche Telekom launches European M2M partner program

Iain Morris
October 30, 2014
Germany’s Deutsche Telekom has launched an M2M partner program in Europe as it looks to boost interest in nascent M2M offerings.

The program includes 34 solutions from 15 of the German telecoms incumbent’s partners and is aimed at marketing locally successful M2M services across the whole of Europe, said Deutsche Telekom (Bonn, Germany) in a statement.

The operator is targeting companies with which it already has a successful partnership in place through one of its various European operating companies.

Selected partners will receive technical training, international communications capabilities and support with European-wide distribution.

The partners included in the program so far have developed a variety of different M2M technologies, from tracking solutions for forklifts to services for managing sensor data.

“The new program enables us to offer our local customers a broader range of tried-and-tested M2M solutions,” says Oliver Gediehn, the vice president of business marketing in Europe for Deutsche Telekom. “At the same time, it allows us to assist partners our national companies already work together with effectively at local level in making their business more international.”

According to the operator’s statement, companies from Poland, the Netherlands, Slovakia, the Czech Republic and Hungary were nominated as partners when the program was launched.

The beneficiaries will be able to use a Deutsche Telekom Partner logo in marketing activities as part of the additional support they will receive.

“We ensure from the outset that the candidates are in a position to provide international customers with the same level of quality that we found so persuasive in their local markets,” said Gediehn.

Deutsche Telekom says it has established target key performance indicators with the companies to decide whether they will remain in the European partner program.

Those indicators are to be reviewed once every year.

Besides making M2M a strategic priority, the German operator has also emphasized the importance of developing a pan-European capability, and the new M2M partner program seems partly geared towards supporting the development of M2M services that will function across various national territories.

“This way of working together with reliable partners represents a groundbreaking approach to M2M solutions business,” said Gediehn. “It enables us to combine specialized industry knowledge with our high-availability networks, M2M technologies and services within our European footprint.”
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