Proving the Business Case for the Internet of Things

Tele2 and Cubic to develop M2M services for automotive sector

Iain Morris
October 29, 2014

Scandinavian network operator Tele2 has teamed up with cloud services specialist Cubic Telecom to develop M2M and Internet of Things (IoT) services for companies in the automotive sector.

The technology could presumably be used by connected car players to provide a range of infotainment, tracking and maintenance-related services in vehicles.

Under the partnership, global enterprise customers will be able to use Cubic Telecom’s cloud-based solution to more rapidly deploy and introduce M2M services.

Tele2 (Stockholm, Sweden) and Cubic (Dublin, Ireland) say this should open up new revenue opportunities for enterprise customers and bring a variety of benefits for end users.
The companies also say that a number of the world’s leading brands – including Hewlett-Packard, Lenovo and Sierra Wireless – are already relying on cloud-based technology to help them deliver M2M connectivity.

“We want to make it as easy as possible for enterprises to run their businesses,” said Barry Napier, chief executive of Cubic Telecom.  “By expanding our footprint through partnering with Tele2 we not only meet the needs of our expanding customer base by allowing them to grow internationally with proven tools, but we provide them with a clear advantage over their competition.”

Tele2 has made the M2M opportunity a strategic priority and claims to have recently made extensive investments in its M2M business.

The operator launched its dedicated M2M division – called M2M Global Solutions – at the end of last year with plans to focus initially on the Scandinavian markets of Sweden and Norway as well as the Netherlands.

Since then, the operator has announced major tie-ups with M2M platform player Jasper Wireless and Indian IT giant Wipro.

The operator has previously indicated it plans to compete heavily on pricing with other M2M players and has also made investments in personnel and IT systems to support its M2M efforts.

“We see great opportunity in the M2M and IoT space and we are delighted to be working with Cubic Telecom to bring the benefits of M2M and IoT to their markets and provide solutions for some of the largest brands in the world,” said Rami Avidan, the head of Tele2 M2M Global Solutions.
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