Proving the Business Case for the Internet of Things

CH Robinson deploys electronic logging to small contractors

Steve Rogerson
August 1, 2017



Minnesota-based logistics company CH Robinson is deploying electronic logging devices (ELDs) to its contracted carriers with ten lorries or fewer. This will also enable CH Robinson contracted carriers to become compliant for less, as eligible carriers will receive discounted ELD hardware.
 
This follows a deal with One20, a free membership community built exclusively for professional lorry drivers, with the purpose of making life on the road more convenient, enjoyable and cost-effective.
 
"The One20 ELD is a driver-focused solution developed for drivers who need to be compliant, but want to do so with ease," said Chad Lindbloom, chief information officer of CH Robinson. "It appeals to us because it ensures our carriers can comply with the mandate as simply and cost-efficiently as possible."
 
The CH Robinson contracted ELD has zero monthly subscription fees and driver-controlled logs. The plug-and-play device is said to be easy to install and only requires an Android or iOS device for operation. The ELDs should help contract carriers transition to electronic logs and compliance as hassle-free as possible. Fleets can also benefit with discounted monthly fees, giving them access to advanced reporting.
 
In addition, the alliance will give One20's 350,000 members who become CH Robinson contracted carriers access to the logistic company’s available freight. Traditionally, owner-operators and small fleets book freight through load boards and third-party brokers, a time-consuming and expensive process. Mutual efforts between the two companies will work to expand the network of contract carriers, while also giving certain members direct access to freight that will come straight from the source.
 
"All of our efforts are focused on the driver," said Christian Schenk, founder and CEO of One20. “Existing load boards create a host of challenges for drivers and our community will benefit greatly by having access to CH Robinson loads. We will also make our driver-first F-ELD available to CH Robinson contract carriers moving freight across the continent."
 
By integrating with the My One20 app, CH Robinson will also receive visibility for capacity and lorry and trailer type based on geographic locations. Contract carriers will also have the option for quicker and easier payment. This relationship will provide the ability for qualified carriers to be paid within 48 hours through CH Robinson's pay programme versus payment that can take 21 days when booked through traditional load boards. The companies are also collaborating on ways to pay drivers efficiently and provide discounts to joint members on items such as tyres, food and services on the road.
 
"Drivers want to make good business decisions and our joint offering will help them find freight, secure loads and report route progress," Schenk said. “This will enable drivers to plan further ahead and get paid faster. Collaborating with CH Robinson provides our members with a unique benefit when joining the One20 community."
 
Contract carriers will also have access to the full suite of free One20 products and services including lorry-safe navigation, fuel prices, available parking, roadside assistance and exclusive deals and discounts offered through My One20. The mobile app allows drivers to rate and review lorry-accessible points-of-interest and, beginning this summer, will be expanded to capture ratings at shippers and consignees for things such as wait times, friendliness and facilities. Drivers can then share experiences, which can help enable change and transparency in the industry.
 
"It's a win-win for our community," Schenk said. "Our singular goal is to make life on the road easier for drivers, and collaborating with CH Robinson is a big step towards doing just that."
 
Kevin Abbott, vice president of North American surface transportation at CH Robinson, added: “We recognise that many small carriers are concerned with the compliance costs associated with the ELD mandate. We also understand that shippers have concerns with potential impacts on capacity levels following the mandate deadline. With this collaboration, we are supporting both our contract carriers and shipper customers by providing an option for carriers to be in compliance.”