Proving the Business Case for the Internet of Things

CH Robinson keeps avocado deliveries on time

Steve Rogerson
June 18, 2015
CH Robinson is applying its logistics technology to the delivery of avocados. Through its TMC subsidiary, the Minnesota-based company is helping Mission Produce, the world’s largest avocado company, manage its complex supply chain.
Chicago-based Mission Produce has responded to increasing consumer demand by expanding fields and growing regions to provide more avocados year round. With a bright future, fuelled by double digit growth over the past several years, the company needed a transportation management system (TMS) provider with experience in managing global supply chains.
“Mission Produce was looking for a provider who could give them better visibility into their supply chain, end to end, and in real time,” said Duff Davidson, vice president of managed services at TMC. “Things such as better reporting, increased carrier satisfaction, route optimisation, and a tool that helps with spot bidding –TMC’s global TMS, Navisphere, has these capabilities and more.”
The relationship began with technology, but being able to scale as Mission Produce’s business changed meant it wanted TMC’s logistics experts and analysts to stay involved. The managed TMS service provides cloud-based, global technology in addition to managed services that include process management expertise and supply chain consulting.
“Mission needed fast implementation of a new TMS, but they also knew technology alone wasn’t enough,” said Davidson. “Along with the technology, TMC will provide power users plus an account management team focused on Mission’s business, to help them maximise the value of the TMS, keep pace with their growth, and continually improve their supply chain.”
A high level of support and service was a key reason Mission Produce chose TMC to help manage their transportation and logistics.
“I know I can call TMC anytime I need backup, extra training, or help analysing our supply chain and setting KPIs,” said José Maldonado, director of global logistics at Mission Produce. “We’re looking forward to a long-term relationship. We feel confident that no matter how our business changes, our in-house team has access to TMC resources so we can act quickly and strategically.”
TMC’s managed TMS combines a global transportation management system, logistics process expertise and consulting services. Through six control towers in Amsterdam, Chicago, Mumbai, São Paulo, Shanghai and Wroclaw clients can access cloud-based, proprietary TMS technology, logistics experts and supply chain engineers to manage their day-to-day operations and optimise supply chain performance.