Proving the Business Case for the Internet of Things

Ceva wins deal to transport toys in Spain and extends Ford truck contract in USA

Steve Rogerson
January 7, 2015
Ceva Logistics has signed a three-year contract worth almost €2m a year with Ludendo Commerce Iberia to manage the handling, storage and delivery of its products in Spain. It has also been selected to provide complex transportation services supporting Ford's recently retooled Dearborn Truck manufacturing facility, which produces Ford's new F-150 aluminium pickup trucks.

A subsidiary of the French Group Ludendo, the company is best-known in Spain for its Poly toy store chain. Ceva won the contract following an eight-month study by Garrulus Consulting of the customer's operational requirements.

Ceva will provide Ludendo with logistics including the receiving, handling and storage of the customer's products at Ceva's multiuser hub in Ontigola, Toledo; it will provide 4500 to 7000sq m of dedicated storage space, according to seasonal demand. It will also handle order picking and distribution to the customer's 67-strong stores network, as well as providing fulfilment for the company's e-commerce business. In addition, it will provide quality control monitoring on selected products, special handling and labelling, as well as managing stores and e-commerce flow stock.

"This project to outsource our logistics is of the highest importance for the success of our business, due to the strong seasonality of our sector and the growth of our group in Spain,” said Philippe Fasges, CEO of Ludendo Commerce Iberia. “One of the most relevant factors when choosing Ceva as our partner has been the ability of its team to understand the complex nature of our business and our need for flexibility."

Using its control tower in Alcobendas, Spain, Ceva will provide Ludendo with supply chain management and optimisation of transport flows. It will also monitor security of all transport activities in real time, enabling quicker incident response and ensuring service continuity. The control tower will manage more than one and a half million order lines, comprising more than four and a half million individual items.

"We are very proud that an important company such as Ludendo has chosen to outsource its logistics activities to Ceva for the first time in Iberia,” said Marco Galbusera, managing director of Ceva in Iberia. “Thanks to our zero-defect start-up programme, the implementation is proving a total success, reducing risks and associated costs for our customer."

• Ceva has served Ford, both globally and in the USA, as a transportation and logistics services provider for more than 20 years. Its transportation operations will support the parts supply chain at Dearborn Truck, moving stampings and truck parts within the facility and then returning empty racks from within the Rouge facility grounds to support production.

"Ceva has long helped service Ford at Dearborn Truck," said Kerry Zielinski, Ceva's vice president of business development and Ford account lead for the Americas. "In fact, Ceva is relied upon for on-time and efficient transportation services at many Ford manufacturing facilities. We look forward to assisting with this exciting new product launch.”