Samsung targets business sectors with multiple Cebit launches
March 18, 2015
Samsung Electronics president Won-Pyo Hong described the IoT as a “great opportunity” as the company launched an attack on six sectors this week at Cebit in Hannover. In his keynote address, Hong said the IoT could provide “significant advances” for business.
In his speech, he said with the IoT for enterprise Samsung was creating an innovative, open and collaborative ecosystem.
"As more and more businesses adopt the internet of things, we have a great opportunity to enhance customer value with increased productivity and profit," said Hong. "Significant advancements can be made in the business process through the application of IoT in inventory management, energy efficiency and more. However, we first have to overcome the challenges of platform compatibility, data analysis and security in order to accelerate IoT adoption."
For the enterprise sector, the company introduced Samsung Business, a dedicated brand that unified the Korean-based company's end-to-end business portfolio, including tailored offerings for industry-specific uses across the six sectors of retail, education, hospitality, healthcare, finance and transportation.
Samsung Business expands and unifies all the company’s business products, including Knox for security and enterprise mobility management, Smart Signage, printing and other business offerings – all optimised for enterprise readiness. The brand, he said, deepened Samsung's on-going commitment to providing businesses with enterprise-grade security, quality and reliability for a connected world.
Samsung showed its enterprise products and services across retail, education, hospitality, healthcare, finance and transportation. The six experiential zones on the stand highlighted diverse scenarios for customers to experience first hand the user-friendly and secure experiences across devices and services.
Retailers, for example, can create seamless, engaging and unique shopping and dining experiences through a portfolio of integrated products across digital signage and mobile devices. The company showed a digital mirror with Smart Signage that could be configured into video walls so shoppers could get a clear view on all the angles of the clothes they were trying on.
On the education side was Samsung School, which provides an interactive and collaborative learning environment by integrating the company’s mobile devices with interactive learning tools. This is said to make classroom collaboration easier and more fun. Students are encouraged to engage in lessons actively through features such as screen sharing, on-screen quizzes and digital handwriting using the S-pen. The intuitive management tools allow teachers to prepare class materials and maintain control over students' learning devices and materials.
The company’s cloud print service provides an end-to-end document workflow that allows teachers and students to handle, manage and monitor printing devices and documents to improve productivity and flexibility.
And Workbook Composer is an editing tool that allows scanned documents to be converted into a text document directly from the printer. Users can select the areas they wish to scan, convert the areas into a file and then print the file or send it via email for further editing. It's convenient and also a faster way to complete paperwork for educators and students.
Samsung says it can also deliver a more personalised and seamless hotel experience, while providing an infrastructure to optimise operational efficiency. Smart Hotel provides a premium in-room experience, including features such as auto-adjustment of room lighting and blinds for optimal brightness levels. HD hospitality displays deliver picture quality with customised content; guests can wirelessly view their mobile content on displays and vice versa for dynamic two-way viewing.
Hotels can greet guests with relevant messaging and real-time information on the 140cm Samsung Smart Signage with touch functionality.
For healthcare, the company develops mobility products that enable caregivers to provide better care and empower individuals with tools that enhance overall wellness. One product enables real-time, continuous rehabilitation monitoring of chronic cardiac conditions, giving healthcare providers vital information for decision making and care delivery. This is comprised of Samsung Galaxy devices and the wireless BodyGuardian cardiac sensor.