Proving the Business Case for the Internet of Things

U-Blox appoints Carl Bellanca to head American sales

Steve Rogerson
May 13, 2020

Swiss positioning and wireless communication technology firm U-Blox has appointed Carl Bellanca (pictured) as head of sales in the Americas.
The decision aligns with U-Blox’s strategy to grow its sales teams in the USA, offer distribution on a global scale, and expand its offering to services as shown with the recent acquisition of the IoT communication-as-a-service provider Thingstream.
Bellanca is a veteran of the electronic components industry with 25 years’ experience in various sales and management positions across its value chain in distribution, as a manufacturer representative and as a supplier.
As head of sales for U-Blox Americas, Bellanca plans to implement the company’s sales strategy in the Americas, growing the distribution network, forging new partnerships and promoting the growing portfolio of U-Blox services.
“U-Blox offers best-in-class technologies, sales and engineering resources supporting the needs of our customers across the entire IoT ecosystem in hardware, security and services,” he said. “I look forward to emerging opportunities in leading U-Blox America and continuing to develop our overall strategies towards long-term sustainable growth.”
Bellanca brings with him insights into products and markets relevant to U-Blox. Following two decades as VP sales and co-owner of Ontec Electronic Marketing in Rochester, New York, he held the position of regional sales manager for wireless connectivity at Future Electronics. He has been U-Blox’s VP sales for eastern USA since 2018. He holds a bachelor of science degree in business management from Ithaca College, Ithaca, New York.
“We’re thrilled to have someone with such an impressive track record lead the U-Blox Americas team,” said Markus Schaefer, head of global sales and marketing at U-Blox. “Bellanca is uniquely prepared to drive a sales strategy addressing our business over our entire portfolio of products and services, and to build a strong team in the Americas.”
With headquarters in Thalwil, Switzerland, U-Blox is globally present with offices in Europe, Asia and the USA.