Proving the Business Case for the Internet of Things

Blackberry and Fleet Complete provide logistics visibility

Steve Rogerson
September 26, 2017
 
Blackberry and Fleet Complete are working together to deliver trailer and cargo visibility to the logistics industry. Fleet Complete will incorporate Blackberry Radar into its fleet tracking service for trailer and cargo monitoring.
 
The two Canadian companies announced the reselling partnership that gives fleet managers an aggregate view of operations in near real time. This should enable better asset capacity management for carriers, allowing for digital freight brokering, and incorporate the environmental conditions of trailers and containers in one interface.
 
"Our customers have a very diverse range of needs that we strive to cater to and, by partnering with Blackberry, we have expanded the capabilities that are available to them through our expansive IoT platform," said Tony Lourakis, CEO of Fleet Complete. "With the addition of Blackberry Radar, we now offer our customers, especially carriers and shippers, the most holistic solution on the market."
 
Blackberry Radar was created to fill in the gaps in transportation and logistics management. It comprises a low-maintenance device with a web application that provides continuous asset visibility and analytics. The service is claimed to deliver more sensor readings and at a higher frequency than anything comparable on the market today. Data are stored securely on a cloud platform, which maintains the privacy of the user information at all times.
 
This partnered all-in-one fleet and asset management service should improve and simplify operational matrices for fleet and logistics managers. Now they will get access to a wider variety of data from their vehicles and trailers, adding load status, temperature, humidity and pressure information, among other data points, on one intuitive map view. These details are critical when managing available load capacity or transporting high-value sensitive goods, such as produce, to comply with government regulations and client requirements on the receiving end.
 
"Fleet Complete and Blackberry have a shared vision to accelerate the transformation of the logistics and supply chain industry," said Philip Poulidis, senior vice president of Blackberry Radar. "Improving utilisation and efficiency can only happen if you have continuous visibility into all assets in your transportation fleet. By working together, we will be able to unlock the excess shipping capacity due to logistics inefficiencies and improve the visibility into an entire fleet of both powered and unpowered assets."
 
The integrated service will be available initially through Fleet Complete's carrier channel partner in the USA. Fleet Complete maintains distribution partnerships with AT&T in the USA, Telus in Canada, Telstra in Australia and T-Mobile in Europe.