Proving the Business Case for the Internet of Things

Blackberry and Geotab partner on asset management

Steve Rogerson
September 3, 2019
Blackberry and fellow Canadian company Geotab have introduced Blackberry Radar, an IoT-based asset-tracking system, on the Geotab Marketplace.
Blackberry Radar provides multi-sensor reporting and, with the integration into Geotab's MyGeotab software, should equip fleet owners with visibility into their operations, allowing them to optimise their assets and improve utilisation. The combination could help commercial fleets boost productivity, improve asset use, reduce costs and improve services to their customers.
Geotab's telematics product, which is used by more than 1.6 million vehicles around the world, helps fleets monitor and optimise vehicle efficiencies including fuel consumption, engine data, driver productivity, and safety and hours-of-service compliance. Fleets will have the added capability of accessing near real-time data on the status of their trailers, chassis or containers.
In addition to location visibility, Radar also provides a range of sensor data such as route and mileage, temperature, humidity, door open or closed, and cargo load state, within one user-interface in the MyGeotab platform.
"Our primary focus has always been to build powerful and intuitive solutions that our customers can use to improve their operations," said Joey Marlow, executive vice president at Geotab. “By working with engaged and innovative partners like Blackberry, we are able to continuously offer our customers an extremely powerful solution that not only helps them better manage their fleet, but their important assets as well.”
Blackberry Radar is an easy-to-install, asset monitoring system for trailers, chassis and containers that provides near real-time information around location, motion, mileage, temperature, humidity, door open or closed status, and cargo status through an intuitive on-line dashboard. All data are transmitted and stored securely on a cloud platform, which maintains the privacy of user information at all times.
"With the industry facing both a shortage of drivers and high labour turnover rates, timely and accurate data that can shed light on where a fleet manager's assets and drivers are, and how effectively they are being utilised, have never been more important," said Christopher Plaat, senior vice president at Blackberry. "By working with Geotab, we will be able to provide business owners in the transportation industry with the critical and actionable data they need to better manage these issues so that they can succeed in today's market."
Each Radar device is rugged, and takes only minutes to install, giving business owners virtually instantaneous access to a secure cloud-based dashboard. It includes everything necessary to start tracking mobile assets immediately including the device, cellular connectivity, dashboards, mapping and hosted cloud services.
Geotab securely connects commercial vehicles to the internet, providing web-based analytics to manage fleets. As an IoT hub, the in-vehicle device provides additional functionality through IOX add-ons. Processing billions of data points a day, Geotab leverages big data and machine learning to improve productivity, optimise fleets through the reduction of fuel consumption, enhance driver safety, and achieve stronger compliance to regulatory changes.