Proving the Business Case for the Internet of Things

Audi, DHL and Amazon pilot project to delivery parcels directly to customers’ cars

Steve Rogerson
May 12, 2015
 
Car maker Audi has teamed up with DHL Parcel and Amazon Prime to develop a parcel delivery service that enables delivery directly to the boot of a customer’s car. The aim is to reduce the age-old problem of parcels being returned to the depot, left with a neighbour or earmarked for re-delivery when a recipient is out.
 
A pilot project is starting this month in Munich. Called Connect Easy Delivery, it will operate through temporary authorisation for keyless access to the car’s luggage compartment.
 
“With comprehensive connectivity, we are transforming the car into a service device and integrating it even more closely into the everyday lives of our customers,” said Luca de Meo, board member at the German car maker. “Audi Connect Easy Delivery helps save time and offers more convenience and flexibility – advantages that are increasingly important for the target group of a premium brand.”
 
In the future, the service will provide customers with the option of entering their Audi as the shipping address for online orders. DHL Parcel is providing the dispatching service in the pilot project. Development partner Amazon is the first online retailer to offer customers delivery directly to their car’s boot.
 
Ulrich Hackenberg, technical development manager at Audi, emphasised the high security standards of the development project. “As with all of our connect services, the security of the car and of customer data has top priority for Audi,” he said. “For us, Vorsprung durch Technik also means Audi customers should be able to use these kinds of innovative services with peace of mind and therefore enjoy true added value.”
 
If the Audi owner agrees to the tracking of their automobile for the specific delivery time frame, the DHL driver handling the parcel receives a digital access code for the boot of the customer’s vehicle. It can be used one time only for a specific period of time and expires as soon as the luggage compartment has been closed again. Similarly, customers will also be able to send letters and parcels from their own car in the future.
 
With this logistics service, customers should enjoy even more flexibility in controlling the delivery of their orders. The service promotes efficiency as it avoids unsuccessful attempts to hand over goods to customers at the specified address and therefore reduces the amount of traffic on the roads.