Proving the Business Case for the Internet of Things

Arm acquires Treasure Data and launches IoT platform

Steve Rogerson
August 9, 2018

Chip design company Arm has acquired Treasure Data, a specialist in enterprise data management providing businesses the ability to aggregate and derive insights from disparate data sources, CRM, IoT devices, ecommerce and more. The price is believed to be around $600m.
Arm, a UK-based subsidiary of Japanese firm SoftBank, has also launched its Pelion IoT platform, which combines technologies from US-based Treasure Data, the acquisition of Stream and Arm Mbed Cloud, to provide end-to-end IoT connectivity, device and data management for hybrid environments. The Pelion IoT platform will enable companies to connect seamlessly and securely and manage IoT devices and data at any scale.
“The internet of things will give businesses superpowers,” said Dipesh Patel, president of Arm’s IoT services group. “Whether it’s an energy provider drawing data from its infrastructure to sense failures; a sensor-equipped building anticipating and then proactively dealing with occupants’ needs; or a retailer using data streams from its stores and warehouses to streamline operations – IoT systems can be transformational.”
But he said that unlike fictional superheroes who’re often born with their abilities, any business wanting to develop IoT superpowers requires help. That must come from the technology sector.
“We need to make it easy for organisations to provision, update, connect and manage devices, as well as make sense of the incredible amount of diverse data that the IoT is generating,” he said. “IoT requires a strong ecosystem of companies working together to deliver value – one company cannot solve everything alone.”
To deal with data volumes and complexity, businesses need to connect and manage their IoT devices seamlessly, as well as manage their data flows. Arm has focused on supporting companies with this for several years, but a full offering taking care of all of a company’s data needs, from device-to-data became possible with the Treasure Data acquisition.
Treasure Data can aggregate and translate massive volumes of scattered and siloed data. The company’s technology deals with data from any source – CRM, ecommerce systems, edge, IoT devices and any third-party data. The result is an ability to derive meaningful and actionable insights from any disparate data mix.
“Treasure Data is the final piece of our IoT enablement puzzle,” said Patel. “Its technology, along with that of another recent acquisition – Stream – for connectivity management, combined with Arm Mbed Cloud and our knowledge of the IoT hardware foundation creates something entirely new. We call it the Arm Pelion IoT platform.”
The platform should let companies seamlessly and securely connect and manage IoT devices and data at any scale. It’s designed to work on public and private clouds, on-premises and in hybrid environments, delivering flexibility in IoT system architectures. This will allow companies to turn IoT and enterprise data into insights capable of unlocking new opportunities for them and their customers. The platform will also provide unified billing that lowers infrastructure costs, increases operational efficiency and eliminates integration headaches.
The platform can make IoT outcomes real by delivering:

  • Device management – Secure and consistent IoT device provisioning, identity and access management and updates for any system set-up;
  • Connectivity management – Support for a range of wireless connectivity standards for any device, region or use case, including enablement of eSIM secure identification; and
  • Data management – Analysis of trusted data, from individual devices to enterprise-wide big data deployments, including third-party data, it works horizontally across apps and use-cases.
The platform delivers a combined partner ecosystem of more than 140 partners spanning silicon, mobile, network operators, channel, technology providers and more. It incorporates much of the technology that propelled Treasure Data’s cloud-based enterprise customer data platform (CDP) into the position it enjoys today.
Treasure Data provides the ability to handle massive amount of streaming web, mobile and IoT data. It enables its more than 300 customers to work with large amounts of device data points. Today, Treasure Data’s platform handles two million events a second and processes hundreds of thousands of queries and 50 trillion records a day, blending those data into other existing enterprise analytics tools to unlock massive value.
“There are many vertical IoT platforms focusing on specific device classes,” said Patel. “Some also focus on specific kinds of data insights they’ll support. There are vendor-specific platforms that seek to tie customers into specific clouds. The linking word here is ‘specific’. The Pelion IoT platform is different because it is a truly horizontal platform capable of managing any number or type of devices and connectivity, dealing with any type of data (internal and external) and linking to any cloud. In short, it offers the ability to tie into any device, any data, any cloud – we think of it as a triple A IoT experience.”
The Treasure Data platform will also continue as a standalone technology service for existing and new customers. It will remain a part of industry IoT enablement, providing the ability to harness new, complex edge and device data within a customer profile to personalise their products and improve their experiences. Treasure Data customers will see the CDP continue to evolve.
“They now also have an opportunity to work with the Pelion IoT platform,” said Patel.