Proving the Business Case for the Internet of Things

New Apple Watch helps wearers stay more active

Steve Rogerson
September 14, 2017

Built-in cellular on the series three Apple Watch announced this week should benefit wearers out for a run, at the pool or just trying to be more active throughout the day.
Runners will be able to stay connected, make calls, receive texts and more, even without their iPhones nearby. The third-generation Apple Watch is designed as a health and fitness companion with intelligent coaching features, water resistance to 50m and a barometric altimeter that measures relative elevation.
There are two models, one with GPS and cellular, and one with GPS, both featuring a 70 per cent faster dual-core processor and new wireless chip.
“We believe the addition of cellular will transform the way people use Apple Watch, providing a new sense of freedom since they can stay connected with or without their iPhone,” said Jeff Williams, Apple’s chief operating officer. “Apple Watch series three combined with the power of WatchOS 4 is the ultimate device for a healthy life.”
Soon, the combination of cellular and WatchOS 4 will let Apple Music users stream 40 million songs right from their wrist. Beginning this week, the GPS and cellular version will be available to order in ten countries and territories, and the GPS-only model in 28 countries and territories. Both models will be available in stores from the end of next week.
The GPS and cellular version has a full LTE and UMTS cellular radio that switches seamlessly to cellular when it is away from the iPhone. The watch shares the same number as the iPhone so there’s no need to provide an additional number to family, friends or colleagues; and to help get users started, participating carriers are also offering special introductory cellular plans at launch.
Users will have the ability to make cellular calls directly and, when paired with AirPods, enjoy a seamless wireless experience. Apple also pioneered an antenna design that uses the display itself as both a transmitting and receiving element for LTE and UMTS, while introducing a built-in eSIM that is over one-hundredth the size of a traditional SIM card, making over-the-air activation possible without compromising space.
Powering the watch is the S3, Apple’s third-generation architecture using a faster dual-core processor, which allows for quicker app launch times and smoother graphics, and, for the first time, enables Siri to speak using the built-in speaker. Apple designed a custom wireless chip called W2, making wifi 85 per cent faster and Bluetooth and wifi 50 per cent more power efficient, while still providing all-day battery life and keeping the size virtually the same as before.
A barometric altimeter assists with tracking activity, flights climbed and outdoor workouts, including elevation gain.
WatchOS 4 has an updated heart rate app, giving more insight to heart rate, including measurements during resting, workout, recovery, walking and breathe sessions. Users can also choose to receive a notification when their heart rate is elevated above a specific threshold while inactive.
Other features include the proactive Siri watch face that displays the information users need most throughout the day, an enhanced workout app with new interface, custom high-intensity interval training (HIIT) workout type and auto-sets for pool swims. With GymKit, users will soon be able to connect to their favourite cardio equipment and experience two-way synchronisation of data with a tap.
The redesigned music app experience automatically syncs playlists such as New Music Mix and Favourites Mix, along with the user’s most listened to music. Later this autumn, the GPS and cellular model will stream music, giving users access to any song from Apple Music, straight from the wrist.
The new radio app also lets listeners access Beats 1 live or any Apple Music radio station while away from their iPhone or wifi.
In addition to silver or space grey aluminium, the watch now comes in gold aluminium, along with silver or space black stainless steel cases, which all pair with an assortment of new band colours and styles. The woven nylon has been updated with a new pattern and the lightweight Sport Loop adjusts to fit wrists more comfortably. Apple Watch Edition expands to include a dark grey ceramic case that pairs with a two-toned sport band.
Apple Watch Nike+ has been popular, and this autumn, the partnership continues with both models pairing with a new pure platinum-black Nike Sport Band or Sport Loop in exclusive colours. The Nike Run Club app has been updated with audio guided runs that deliver coaching and motivation from Nike’s coaches, athletes and entertainers, while the Cheers feature makes running more fun by allowing friends to send audio-based cheers to motivate wearers during a run.
Just Do It Sundays continues to provide inspiration and rewards from participation in the world’s largest running community.
Apple Watch Hermès models come with built-in cellular and pair with a collection of new bands, including the Single Tour Rallye, in perforated Gala calfskin, inspired by the classic Hermès driving glove, and the Single Tour Eperon d’Or, in printed Gala calfskin, inspired by the equestrian scarf pattern designed by Henri d’Origny in 1974. A design, inspired by the Carrick Hermès watch, also designed by Henri d’Origny in 1993, completes the existing selection of Hermès watch faces.