Proving the Business Case for the Internet of Things

Amazon takes wraps of first branded cargo plane

Steve Rogerson
August 9, 2016

Amazon last week unveiled its first ever branded air cargo plane during Seafair's Air Show, an annual community celebration taking place in the company's hometown of Seattle. The Boeing 767-300, operated by Amazon's air cargo provider Atlas Air, flew in the Seafair Air Show to thousands of Seattle residents and Amazon employees.
"Creating an air transportation network is expanding our capacity to ensure great delivery speeds for our Prime members for years to come," said Dave Clark, Amazon's senior vice president of worldwide operations. "I cannot imagine a better way to celebrate the inaugural flight than in our hometown at Seafair alongside Amazon employees and Seattle residents."
The airplane, named Amazon One, is one of 40 that Amazon has agreed to lease through air cargo partners Atlas Air and ATSG. There are 11 dedicated airplanes flying for Amazon as of last week with additional airplanes rolling out over time. In an ode to its Prime members, Amazon's first airplane in its dedicated fleet had prime number 1997 as its tail number.
In the last year, Amazon has launched several initiatives to improve delivery speeds and supply chain capacity for its customers, including Amazon Flex, the company's mobile application that allows individuals to sign-up, be vetted and begin delivering for Amazon, a dedicated network of 4000 trailers to increase trucking capacity and, now, the network of air cargo planes.
These efforts join Amazon's worldwide network of more than 125 fulfilment centre and over 20 sortation centres where the company uses high-end algorithms, robotics, machine learning and other technological innovations to increase delivery speeds. Amazon is now bringing the same technological expertise to efforts in the transportation space to increase shipping capacity.