Proving the Business Case for the Internet of Things

Agility invests $100m in digital logistics platform

Steve Rogerson
January 8, 2019

Middle Eastern logistics company Agility is investing $100m over three years to launch, a digital logistics platform that lets businesses, entrepreneurs and consumers manage their freight, ecommerce and urban deliveries online.
“ makes life easier through technology, whether you are a small business running your supply chain with a few clicks, or a consumer getting your shopping delivered with a few taps on your phone,” said Agility chairwoman Henadi Al-Saleh. “ makes logistics convenient, jargon-free, trackable, accountable and accessible.”
The three main elements of the platform cover ecommerce, delivery and freight. Shipa Ecommerce gives online merchants access to some of the world’s fastest growing and most complex ecommerce markets. It provides integrated freight, fulfilment, delivery and returns across the Arabian Gulf with additional reach into the EU and Africa planned for the near future.
Customers are cross-border retailers based in the USA, EU and Asia, as well as regional merchants based in the Middle East. Shipa ecommerce services are underpinned by easy-to-use digital integration: APIs and web interfaces such as checkout integration with customer portals, web sites and apps.
Shipa Delivery offers businesses and consumers on-demand same-day, next-day or cross-border delivery across the Arabian Gulf. The platform is accessible by mobile or directly integrated with its business customers’ systems, and provides ways to optimise for speed, convenience and affordability.
Shipa Freight allows small businesses to get instant and transparent freight quotes, and to book, pay and track ocean and air shipments around the world on any digital or mobile device. It is available in more than 100 countries.
“Logistics is the backbone of commerce,” Al-Saleh said. “But it’s complex, and that complexity is disproportionately difficult for small businesses to navigate. Small businesses often lack access to the logistics resources, tools and solutions that larger businesses have. No wonder then, that we interviewed 800 small and medium-sized businesses around the world, we found that 78% wanted to see their logistics move online. Shipa helps close that gap, empowering small businesses to take advantage of the opportunities being created by the global digital economy.” is powered by Agility’s global network and infrastructure. Agility operates in more than 100 countries with 22,000 employees, and has warehouses in strategic locations around the world. It is the largest private owner of industrial real estate in the Middle East and Africa, and a developer of and investor in logistics technology.
Al-Saleh described as “Agility’s innovation arm”, accelerating the introduction of technology, development of new digital products, and the overall pace of change in both the parent company and the industry more broadly.
“ is the marriage of Agility’s logistics expertise and resources and the digital-first capabilities of the Shipa platform,” she said. “It offers enormous value for our customers and brings new value to our company.”