Proving the Business Case for the Internet of Things

Aeris and Sify deploy IoT for footwear supply chain

Steve Rogerson
October 16, 2018

Paragon is using IoT technology from Californian companies Aeris and Sify to track and monitor the supply chain of its footwear products to retailers in India.
At last week’s IoT India Congress in Bengaluru, Aeris announced it was awarded a contract by Sify Technologies for delivery of IoT products to India footwear brand Paragon.
Paragon aimed to address the issues of unexpected delays due to vehicle breakdown or wrong routes taken, leading to unpleasant incidents. This led to the search for an IoT-based way to track and monitor Paragon’s fleet remotely in real time to prevent vehicle misuse, idle time in the logistics chain and driver behaviour.
Since footwear is a distributor-retailer led business, all of these were critical to ensure that supplies reach the market on time, every time. Paragon decided to use technology to manage its nationwide fleet. After research into the information technology vendor landscape and as a first step towards digitising its supply chain, Paragon decided to implement the Aeris product across its nationwide fleet.
“With the successful deployment of Aeris and Sify integrated IoT, we now have an advantage of minimising the idle time, tracking a vehicle in real time, control and take timely action on the misuse of the vehicle in case a driver takes a wrong route, and quick loading and unloading based on the vehicle arriving information,” said Abraham Chacko, vice president at Paragon. “This has significantly improved our distribution channel and dropped the number of complaints on late shipments.” 
Adoption of IoT is on the rise in India. The number of IoT devices in India is expected to increase significantly from roughly 200 million units in 2016 to 2.7 billion by 2020, according to a Nasscom report. By focussing on innovation and generating opportunities, IoT is bringing retailers, consumers and every object in the value chain into the digital realm.
To address the growing need for data management arising from the accelerated growth projection of IoT in India, Aeris collaborated with Sify Technologies to develop niche IoT offerings with managed services for the Indian enterprises. At the core of Sify’s digital transformation model is the cloud iteration of IoT services. Specific to this alliance was a distinctive portfolio of managed wifi and internet service offerings from Sify with proprietary IoT products and managed services from Aeris.
“This is a highly customised IoT proposition,” said Daniel Alex, president of telecoms at Sify Technologies. “Aeris and Sify IoT helped Paragon’s sales and distribution achieve an optimal fleet utilisation in terms of cost/km and turnaround time at the retailers’ end.”
Aeris provides end-to-end IoT and M2M products and services for the automobile, insurance, fleet, healthcare, utilities and manufacturing industries. Its AMP mobility IoT platform is said to help enterprises enhance revenue and create services and business models.
“We are delighted to share that Aeris IoT technology and our partnership with Sify has helped Paragon take the first step towards a connected supply chain with our connected fleet and managed IoT services,” said Rishi Mohan Bhatnagar, president of Aeris in India. “Paragon has realised full potential of IoT and gained quantifiable benefits though this engagement.”