Proving the Business Case for the Internet of Things

Advantech leverages IoT to grow in Europe

Steve Rogerson
June 5, 2018



Embedded systems firm Advantech is using IoT developments to grow its presence in Europe. The Taiwanese company is targeting revenues of €350m across Europe by 2025.
 
Advantech is accelerating the deployment of branch locations throughout the region to leverage its 25 years of local industry experience. A new co-creation model is also being adopted by the company to construct the industrial IoT (IIoT) ecosystem and strengthen the influence of vertical domains.
 
This will culminate with an IoT co-creation summit in November in Suzhou, China, where a new vision for the next phase of IoT development will be mapped out along with industry partners.
 
“Advantech’s brand recognition in IoT and Industry 4.0 has grown significantly across Europe,” said Hans-Peter Nüdling, associate vice president. “The company opened a new European service centre in Eindhoven recently. The completion of this centre is Advantech’s first step towards becoming Europe’s most comprehensive IoT provider.”
 
This expanded, smart European HQ facility also includes a warehouse and production plant. The company employs some 400 people in Europe and has a strong presence in ten European countries. A branch location was opened in Stockholm last year.
 
“Advantech customers benefit from our very large production capacity,” said Jash Bansidhar, European sector head for the industrial IoT group. “Headquarters in Taiwan also assist with the optimisation of local organisations, talent and culture, and will also seek business opportunities through a regional advisory board. An increased sales presence here is one of the company’s primary goals to actively respond to recent developments in Industry 4.0 trends in the EU.” 
 
Various Advantech product divisions from its headquarters are connected with European frontline business teams, and the compound annual growth rate from 2014 to 2017 has reached 25%.
 
Over the next three years, Advantech will seek to elevate operation levels in the UK, France, Germany, Italy and the Netherlands; establish branch offices in emerging European locations for conducting business and providing technical support; and focus on key industries, such as machine and factory automation, medical, transportation and automotive, as well as expanding deployment in Germany, the UK and the Netherlands.