Proving the Business Case for the Internet of Things

Flat rate behind success, says 1NCE

Steve Rogerson
February 14, 2019
German IoT carrier 1NCE says the secret behind its success in selling more than a million SIM cards since market launch five months ago is offering an IoT flat rate.
The technology company offers mobile communications between devices on the IoT at what it says is a much-needed affordable price point compared with most other providers worldwide, while still guaranteeing a high quality service.
The technology – which is already available in more than 30 countries – was developed by 1NCE exclusively for IoT applications. With its strong focus, the company distinguishes itself from large network operators.
"As a specialised IoT network carrier, we are creating a new industry standard that will enable significant growth in the internet of things and machine-to-machine communication for the first time," said Alexander Sator, CEO of 1NCE.
Application scenarios already exist in large numbers, but the implementation of intelligent IoT systems often fails due to the complexity and cost of setting up wireless network connections. This is where 1NCE comes in with an affordable-cost, high-quality offering that suits long-lasting B2B applications.
The 1NCE in a Lifetime IoT flat rate comprises a data volume of 500Mbyte and 250 SMS at a price of €10 for ten years, with no other hidden fees.
"This is far more than is required for the exchange of essential information in IoT applications without speech," said Younes Allaki, CTO at 1NCE. "Should the data volume still not be sufficient for a ten-year period, customers can top-up their initially booked volume at any time and will still remain far below the usual costs."
In contrast to classic models with monthly fees, 1NCE ensures price transparency with its pre-paid all-inclusive offering that makes IoT connectivity calculable and affordable for either start-ups or large enterprises. The offering comes with built-in scalability as well as high availability and security.
Supported by Deutsche Telekom, 1NCE uses the mobile networks of all major European network operators for its IoT radio services and is also available in China, Russia and the USA. The service is usually supported by at least two – quite often by all – network operators in a country to increase availability. It can seamlessly switch between the different mobile communications standards – 2G, 3G, 4G and NB-IoT.
"Since our SIM card has access to all available networks and supports all common mobile communications standards, we ensure investment security and future viability," said Sator.
Many industries have a need for connectivity: logistics service providers must locate their containers, energy providers want to control measuring devices directly, vehicle fleets need to be better coordinated, insurance companies want to set up telematics services. In more precise cases this means in smart metering, electricity, gas and water meters report the meter reading to the utilities themselves. In the smart city, streetlight luminaires signal when they need to be replaced. The waste container reports that it needs emptying and, in industrial production, wear parts such as drills can initiate their replacement automatically.
"Soon every product developed will come with radio-capability and thus be ready to communicate," said Sator.
1NCE was founded in January 2017 and started sales in August 2018. Today, the company has more than 50 staff in Cologne, Hamburg, London, Rome, Paris and Riga.